I was walking through the butter section at the grocery store over the weekend and grabbed a box of unsalted Tillamook butter. My favorite. I stopped and looked as if it was the first time I had ever really looked at all of the butter products available. Some old and some new, it dawned on me how many commercials for margarine I saw growing up. I guess I don't watch that much TV anymore but I don't think there are that many margarine commercials anymore?
As a child of the 70s, I remember all of the marketing behind the margarine commercials. Then-as we went into the 80s and 90s margarine turned into commercials of "butter substitutes". These were suppose to taste even more like real butter. As for me butter has no substitute. Bring on the real stuff!
It is so interesting to stop once and while and realize how food marketing affects what we chose to eat. My memories of all of those old commercials helped me to see its impact on our food culture. Some of these brands still exist.
Here are some of the brands:
Parkay (We all have to remember this one!)
I Can't Believe its Not Butter! (Fabio)
Land O' Lakes (Who could forget that folding trick people use to do to that packaging!)
Nucoa (Here is a 1937 vintage poster urging readers to contact their Congressmen in opposition to the proposed margarine tax. It was proposed to protect the butter market. "Don't tax the spread on people's bread!")
Do you have any more of these margarine memories? Please tell.